Websites are the inner-sphere of your business. It’s your business home.
And like a home. It needs to feel uniquely yours.
You’re meant to be proud of it! It needs to feel right, you need the security knowing it’s structurally sound and built to last. You need to feel comfortable adjusting it, as your business no doubt changes throughout the years.
And for your people:
It needs the atmosphere and energy. You want your people to feel good visiting you, you want them to feel comfortable hanging out. Because you don’t need everyone, you need your people. And your people should be able to self-identify on first visit.