Ashley and Alison of Attune Functional Medicine are a pair of forward-thinking naturopathic doctors based in Colorado but working with people all over the US. Their online presence was starting to look a bit dated and needed a modern refresh to truly reflect the impact their business was having in the lives of their patients.
We wanted to elevate everything Attune Med to the next level. First, we boosted the colour palette to an RGB vibrant version of the same colour and then modernised the typography. To add depth to the brand, we used a combination of medical images with patterns found in nature (such as leaves and ocean ripples) as textual backgrounds. This is a subtle way to visualise the deeper level Attune Med goes to in their patient’s health. Shapes were taken from the logo as supporting graphic elements and the round edges soften the whole brand. The final result is a unique and ownable WordPress site for Attune Med that is ready for future growth.