Grounded Health and Wellness
Holistic Healing with Yoga, Ayurveda, and Circadian Wellness
Crafting a Personalized Wellness Brand
Kate approached Good Tuesday with a clear goal: to elevate her business to the next level. Having spent several years as a dedicated Yoga Teacher, she was ready to expand her offerings to include online courses and personalized 1:1 coaching in Ayurveda and circadian wellness.
Services
Brand Strategy, Web Copywriting, Web Design & Development, Course Sales Pages
Platform
WordPress
Solution
Kate opted for our full website package, and we began the creative process by refining her brand positioning and identifying her target audience. A key differentiator for Grounded is Kate’s dedication to individuality in healing, utilizing ancient practices to tap into each person's innate healing abilities. This focus on personalized guidance became the cornerstone of her messaging.
We crafted copy that positioned Kate as a trusted guide, offering clarity and support on the healing journey. Once her messaging was finalized, the brand visuals were designed around the logo she provided, emphasizing soft, rounded edges and natural leaf motifs to reflect her holistic approach. The project also included designing full sales pages for each of her online courses, ensuring her offerings were presented in a cohesive and compelling way.
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