Brand System and Guidelines, Web Design & Development, Online Course Sales Page and Course Website, Promotional Event Graphics, Social Media Graphics, Free Resource PDFs
When establishing the brand system for all of Irene’s courses and touch-points, it was a key consideration to seperate her from a spiritual industry and ground the brand in her scientific background and approach to healing. A few core elements define the visual system; the bold modern typography, the rough hand-drawn iconography, textural backgrounds, and the supporting nerve graphics.
Irene’s brand is a great example of how much creative range one can have while still maintaining brand cohesiveness. A colourful mixed supporting palette used on her free promotional and education material was an intentional choice. It was important to Irene to not choose a narrow niche but keep her brand feeling approachable to all who are open to healing.